I know EVERYONE has seen “A Christmas Story.” Yesterday I received a bunch of new coffee in the mail. Coffee has so many profiles, its fun to experiment and come up with the best way I want profile the coffee. Because I want to put my BEST foot forward for you. But, like Ralphie and his Red Rider B.B. Gun. In the beginning it can be hit or miss. In my minds eye, I’m wearing my cool cowboy outfit and I roast the coffee and the profile is fantastic. I imagine everybody taking a sip and falling in love. And like Ralphie, I shoot and nearly put my eye out. So in case I missed and received a HUGE BLACK EYE. Think Ralphie and the Red Rider, and have patience with me as I learn how to shoot the B.B. Gun. Peace out.